Quaker + NFL

Fueling the NFL Fandom. As the official oatmeal of the NFL, Quaker has the qualifications to make your NFL season the best yet by giving away daily NFL tickets, as well as a sweepstakes to win tickets to Super Bowl LVII!

We were tasked with creating POS and a website for this exciting program and chose to center our design around the fans themselves and their energy they bring to the game. A celebration of the #1 fans and the #1 oats.

With a large ask and a tight timeline, divide and conquer was our game plan. My Creative Director designed the overall look and feel, as well as the POS elements. I designed the website and took lead on the photoshoot, including casting, the shoot itself, and editing notes for the photographer to ensure the look we were after. We were able to partner with Josh Blaylock in Dallas for a lifestyle shoot for our fans and the result was an energetic look and feel that engages fans and consumers alike!