Lay’s Smile Campaign

During the COVID-19 shutdown of 2020, I was tasked with helping art direct a few Lay’s Smile Campaign bags featuring the first female NFL coach, Dr. Jen Welter.

The pandemic posed some problems for us in that our photoshoot could not be in person, so we had Dr. Jen send us a few “selfies” that our wonderful digital team helped us to recreate in order to be of high enough quality for the bags. My Creative Director and I then gave creative direction to the digital team in order to get these images to be as realistic as possible. The end result was well worth the struggle.