Quaker + DC

Quaker teamed up with DC to release heroic LTO flavors of not only their instant oatmeal, but of Cap’n Crunch as well. We were tasked with creating a microsite that encouraged purchase of the LTO product while at the same time, tapping into the excitement around DC and their “super” characters.

With this design, I wanted to tap into the look and feel of comic books, bringing in the dramatic elements you would typically see in graphic novel. Dynamic lines to bring in movement, bursts or explosions, and bringing in outlines wherever possible (including on the product themselves) to create a more 2D feel.