7-Eleven Ruffles Skate Packaging

7-Eleven and Ruffles requested some edgy and…”off the rails” packaging (sorry, it was right there) for their summer skateboarding crowd. This option pushed some boundaries, and while it was not chosen, both my Creative Director and I had a lot of heart for it.

I designed these bags in the style of the bottoms of skateboards covered in stickers, or sticker collages you may see in skate shops. Covering the bag in skateboarding themed stickers in different styles really leaned into the fun authenticity of what you would see in skate culture. Making the Ruffles logo into a sticker was a fun addition that helped the logo stick out on top of this personality-filled collage.