Walmart Back to School Media

Quaker tasked us with creating a logo for their back to school campaign, as well as media for Walmart.com that would feature that year’s participating products.

Here’s the twist: they wanted to make different options reflect different moments in the day that a kid would consume the different products. Specifically, breakfast, lunch, after school, and a main key visual. So we set out in our mission to do just that, and created environments within the Walmart media parameters that convey the various times of day that meals (or rabid snacking) would occur.

I designed the logo as well as the media banners, and was able to work with an illustrator on the occasion elements to make sure it all looked cohesive.