Branding
Plano Midpoint: Office Space to Industrial
A unique solve in a post-COVID world: to demolish existing, unused office space to make room for an industrial park.
The site at 2700 West Plano Pkwy in Plano, TX was an office building destined for that exact fate. I was chosen to name and brand the property, as well as plan and design collateral for a groundbreaking event in April of 2025. I introduce to you, Plano Midpoint.
The new logo itself is designed to lean more industrial as well, evoking the feeling and usage of a branding. The cross/X-shape within the logo is used throughout the brand to denote important text or graphics, as well as a pattern. Looking closer at this shape, you’ll find angled edges, meant to reference the shape of a nail.
Colors and fonts were chosen to keep within the industrial feel, while still remaining clean and polished.
